Investment note
A closer look, before the detail.
You have the deck, so you have the market, the product, and the traction. This note does not go back over them. It sets out how the investment is structured, what it is positioned to become, where a partner like you adds value beyond the cheque, and the principles and people behind the company.
The full model, the specific return numbers, and the detailed cap table are ready once an NDA is in place. We would rather you first see the shape of it, and decide whether the conviction lines up with yours.
We are building the platform the architecture profession runs on, and through it, the channel the building-products industry uses to reach architects at the point of specification. The software is the wedge. The network is the business.
We launched commercially in May. Revenue was zero through the first two months while studios onboarded, and in month three, this July, it reached ₹25,000 MRR at zero marketing spend. From here the plan runs one proven motion wider: from 20-plus studios today toward 260-plus, and ₹20 lakh MRR across four live markets. The plan is written to twelve months. The internal target is nine.
| Point in time | Studios | MRR |
|---|---|---|
| Today · month 3 | 20+ | ₹0.25L |
| Month 6 | 135 | ₹8L |
| Month 9Target | 260+ | ₹20L |
This is a plan, not a hope, because it is not a new bet. One market has already come from zero to a live, paying base at zero spend. That is a repeatable motion, and the year runs it in more places, now funded: Bangalore as the primary market, Hyderabad and Chennai in parallel, one of them far enough from home to prove the motion travels beyond our existing network, and the first market compounding underneath.
An equity investment into SXE Technology Solutions Pvt Ltd, the company that builds Projectsmate. The round is ₹2 crore at a ₹20 crore pre-money valuation. This note states the shape of the round.
Three moves converge on one target.
- Density
- Bangalore first, Hyderabad and Chennai in parallel, the first market held as a flywheel.
- Product-led growth
- Self-serve sign-up and a principal-invites-principal mechanic built into the product.
- The commercial layer
- The first paid brand partnerships live this financial year.
All three converge on ₹20 lakh MRR across four live markets, then the same engine carried wider.
A go-to-market round,
not a research round. The product is built and running, so the capital buys reach: assembling the profession around a category with no incumbent, before the position is obvious to anyone else.
- Market expansion & sales30%
- Engineering & product25%
- Brand, marketing & growth20%
- Founders & operations10%
- Commercial layer & partnerships5%
- Reserve10%
The reserve is held back deliberately, so the next round is raised from strength, not need.
A subscription base
Priced per project rather than per seat, so revenue grows as studios grow. This round is priced against this engine alone.
A commercial layer
The building-products industry paying to reach a dense, verified network of architects at the point of specification. Almost entirely ahead of us, and an investor at entry takes its upside for nothing.
Value does not climb on a calendar. It steps each time a milestone is proven, and each step resets what the next tranche of capital is worth. On hitting the four-market, ₹20 lakh MRR milestone, the next round is raised at a valuation of a different order to today's. Beyond it sits a larger institutional round, as national coverage deepens and the commercial layer turns from first partnerships into revenue, the point at which the company is valued like a network rather than a subscription tool.
A construction-tech platform with shallower access than a dense architect network gives, acquired by JSW One.
Assembled a profession in US healthcare until the industry became its customer, then went public, profitably. Architecture sits on the same preconditions.
For a partner who knows this profession from the inside, the capital is not the whole of what you bring. Building the product alongside a practice like yours, and reaching the market through you, may matter as much as the cheque. These are the specific places your involvement would compound on the plan above.
Product. We understand software. You understand how architects think and where a practice loses money, in a way we can only build toward. Building closely with a practice like yours is how the product becomes the standard, and what we learn doing it carries into every firm after.
The profession. This business is built on trust, earned one principal at a time, in a profession that adopts through peers rather than advertising. You sit inside that network. Introductions to architects we would not reach cold, and meetings taken because of who sent them, are what we would value most.
The industry. The larger business connects architects to the industry that spends heavily and imprecisely to reach them. You know that world from the inside. As the platform reaches density, your understanding of how it works, and your relationships within it, align closely with our long-term direction.
Judgment. You have spent a career on the business side of this profession, across markets and at a scale we have not reached. We want that judgment on our hardest questions, and we would rather be challenged by someone who knows this profession than agreed with by someone who does not.
How closely you work with us is worth discussing. What we are certain of is the direction: we want you building with us, not watching from a distance.
A company is its decisions under pressure. These are the principles we do not trade away, each tied to a choice it forces.
The architect is never the product.
The network monetises on consent. The architect is the reason everyone else is in the room, never the thing being sold.
Prices are soft, promises are hard.
We flex on price, never on what we committed to deliver.
Traction before story.
Every claim we make is built on something already done. When narrative and evidence pull apart, the evidence leads.
Serve the profession before monetising the industry.
The platform earns its place with architects first. The commercial layer is built on that trust, never at its expense.
We stay in our lane.
We build for how an architect runs the business of a practice, and turn down adjacent demand that would pull us off it, however rational.
Taste is strategy, not decoration.
Architects judge with their eyes. A product built to their standard is proof we understand them.
Runs product, revenue, and the building of the company day to day.
A practising architect, and the company's standing inside the profession.
Fifteen years in construction, and the long-horizon thesis the company is built on.
A construction company with over a decade in the industry, and a venture studio bringing venture-building and engineering depth.
The company holds the product, the codebase, and the intellectual property behind the platform. The full capitalisation and governance detail is settled and current, and ready once an NDA is in place.
If the thinking and the values line up with yours, the numbers are the easy part, and we would be glad to walk your team through any of it.